NONPROFIT COMMUNICATIONS
SOCIAL MEDIA
Experience in content development, editorial calendar management, campaign management, and monitoring and reporting key metrics. Developed and managed social media accounts for organizations with audiences ranging from 1,000 to 40,000 followers.
Sprout Social | Hootsuite | Facebook | Instagram | LinkedIn | Bluesky
NATIONAL PUBLIC HEALTH WEEK
Overview: Social media campaign recognizing 2026 National Public Health Week. Supporting the theme "Ready. Set. Action!", this campaign focused on elevating on-the-ground work from local health departments in the areas of STI and HIV prevention, food insecurity, food safety, and emergency preparedness. Results: Reached close to 10k users across LinkedIn, Facebook, Instagram, and BlueSky.
LinkedIn: (40k+ followers) | Facebook: (7.6k+ followers) | Instagram: (2.7k+ followers) | BlueSky: (1.6k+ followers)
Overview: Social media campaign recognizing 2025 National Public Health Week. The initiative emphasized the importance of staying informed with credible resources and to stay actively involved in supporting public health efforts through advocacy outreach and community engagement. Results: Reached over 9k users across LinkedIn, Facebook, Instagram, and BlueSky.
LinkedIn: (31k+ followers) | Facebook: (7.3k+ followers) | Instagram: (2.7k+ followers) | BlueSky: (1.4k+ followers)
NEW BOARD OF DIRECTORS ANNOUNCEMENT
Overview: Announcement of new board leadership across social media platforms to support each press release. Results: Overall impressions (reach) increased by 70% across LinkedIn in 2025 vs. 2024.
LinkedIn: (26.3k followers)
LinkedIn post generated over 7.1k impressions.
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LinkedIn post generated over 1.6k impressions.
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LinkedIn post generated over 2k impressions.
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LinkedIn post generated over 2.2k impressions.
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LinkedIn post generated over 2.5k impressions.
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LinkedIn post generated over 1.4k impressions.
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SURVEYS AND TESTIMONIALS
Overview: Designed and shared graphics on social media to promote key statistics relevant to youth education and personal finance. Also highlighted National Volunteer Month with special Q&A interviews. Results: Reached close to 2k users across Facebook and Instagram.
Instagram: @JuniorAchievementDC (1600+ followers) | Facebook: Junior Achievement GW (9.6k+ followers)
BUSINESS LEADER AND STUDENT QUOTES DURING VIRTUAL TOWN HALL DISCUSSION
Overview: Quotes from local business leaders and students were shared on Facebook and Instagram stories during a virtual Town Hall event. Results: Reached over 2k users across Facebook and Instagram.
Instagram: @JuniorAchievementDC (1.6K+ followers) | Facebook: Junior Achievement GW (9.6k+ followers)
STUDENT TESTIMONIALS PROMOTING YOUTH ENTREPRENEURSHIP SUMMIT
Overview: Testimonials were shared from high school students attending the Summit with links to learn more about the event how to get involved. Results: Reached over 2k users across Facebook, Twitter, and Instagram.
Instagram: @JuniorAchievementDC (1600+ followers) | Twitter: @JA_GW (2k + followers) | Facebook: Junior Achievement GW (9.6k+ followers)
NATURAL HAIR AWARENESS MONTH AND ANTI-HAIR DISCRIMINATION LEGISLATION
Overview: Month-long campaign that provided daily tips and resources for natural hair care and supported new national hair anti-discrimination legislation. Partnered with Black-owned businesses to bring awareness to their products and services. Results: Generated close to 25k content interactions and reached over 74k users.
Instagram: @AKAsNaturalHair (44k+ followers)
YOUTH LEADERS DURING BLACK HISTORY MONTH
Overview: A special initiative during Black History Month that lifted up young Black leaders making a difference in their communities and nationwide. I provided the content and user handles for tagging. Results: Increased followers and content interactions during the month of February vs. previous year.
Instagram: @KABOOM (25k+ followers)
“I SPEAK UP BECAUSE” DOMESTIC VIOLENCE AWARENESS CAMPAIGN
Overview: Led a month-long campaign during Domestic Violence Awareness Month that encouraged participants to share their personal reasons as to why they choose to stand against domestic violence. Results: Increased followers and content interactions vs. previous year.
