NONPROFIT COMMS | MEDIA RELATIONS | SOCIAL MEDIA | PHOTOGRAPHY
SOCIAL MEDIA
Experience in content development, editorial calendar management, campaign management, and monitoring and reporting on key metrics.
Sprout Social | Hootsuite | Facebook | Twitter | Instagram | LinkedIn
APRIL 2025 - NATIONAL PUBLIC HEALTH WEEK
Overview: Social media campaign recognizing National Public Health Week. The initiative emphasized the importance of staying informed with key resources and to stay actively involved in supporting public health efforts through advocacy outreach and community engagement.
Results: Reached over 9k users across LinkedIn, Facebook, Instagram, and BlueSky.
Top performing posts (measuring impressions, reactions, and shares): LinkedIn | BlueSky | Facebook | Instagram
LinkedIn: (31k+ followers) | Facebook: (7.3k+ followers) | Instagram: (2.7k+ followers) | BlueSky: (1.4k+ followers)
2024 - 2025 - NEW BOARD OF DIRECTORS ANNOUNCEMENT
Overview: Announcement of new board leadership across social media platforms.
Results: Overall impressions (reach) increased by 70% across LinkedIn in 2025 vs. 2024.
LinkedIn: (26.3k followers)
LinkedIn post generated over 7.1k impressions.
View post here.
LinkedIn post generated over 1.6k impressions.
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LinkedIn post generated over 2k impressions.
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LinkedIn post generated over 2.2k impressions.
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LinkedIn post generated over 2.5k impressions.
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LinkedIn post generated over 1.4k impressions.
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2023 - SURVEYS AND TESTIMONIALS
Overview: Designed and distributed graphics on social media to promote key statistics relevant to youth education and personal finance along with highlighting National Volunteer Month.
Results: Reached over 1.5k users across Facebook and Instagram.
Instagram: @JuniorAchievementDC (1600+ followers)
Facebook: Junior Achievement GW (9.6k+ followers)
11/2022 - KEY BUSINESS LEADER AND STUDENT QUOTES:
JA HALL OF FAME
Overview: Quotes from local business leaders and students were shared on Facebook and Instagram stories during a virtual Town Hall event.
Results: Reached over 1k users across Facebook and Instagram.
Instagram: @JuniorAchievementDC (1600+ followers)
Facebook: Junior Achievement GW (9.6k+ followers)
2022 - STUDENT TESTIMONIALS: JA ENTREPRENEURSHIP SUMMIT
Overview: Testimonials were shared from high school students attending the 2022 JA Entrepreneurship Summit.
Results: Reached close to 1k users across Facebook, Twitter, and Instagram.
Instagram: @JuniorAchievementDC (1600+ followers)
Twitter: @JA_GW (2k + followers)
Facebook: Junior Achievement GW (9.6k+ followers)
7/2021 - NATURAL HAIR AWARENESS MONTH
Overview: Month-long campaign that provided daily tips and resources for natural hair care. Partnered with Black-owned businesses to bring awareness to their products and services.
Results: Generated close to 25k content interactions and reached over 74k users.
Instagram Page: @AKAsNaturalHair (44k+ followers)
2/2021 – YOUNG LEADERS DURING BLACK HISTORY MONTH
Overview: A special initiative during Black History Month that lifted up young Black leaders making a difference in their communities and nationwide.
Results: Increased followers and content interactions during the month of February vs. previous year.
Instagram page: @KABOOM (25k+ followers)
10/2014 – “I SPEAK UP BECAUSE” DOMESTIC VIOLENCE AWARENESS CAMPAIGN (FACEBOOK GALLERY)
Overview: Led a month-long campaign during Domestic Violence Awareness Month that encouraged participants to share their personal reasons as to why they choose to stand against domestic violence.
Results: Increased followers and content interactions vs. previous year.
